National Grid ESO
Distributed Restart project
Digital communications | Website | Strategic campaigns | Podcasts
Distributed ReStart project
We Are One was appointed as the primary communications agency for Distributed ReStart – a world-first innovation project that ran for four years.
The project was a partnership between National Grid Electricity System Operator (ESO), SP Energy Networks (SPEN) and TNEI (a specialist energy consultancy).
The challenge
We needed to effectively communicate the research and findings of Distributed ReStart to Ofgem and the energy industry, both locally and internationally.
As an independent project with its own branding, our work covered:
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communication strategy support
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email campaigns
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podcast campaigns
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social media campaigns
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events marketing
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design, copy-editing and production of technical reports
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presentations and graphics
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website (subsite) design and production
Outcome
Our communications strategy was praised by Ofgem and consistently outperformed its targets:
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Email campaigns – Open and click-through rates consistently exceeded industry averages
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Social media campaigns – Helped more than double the email database
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Events – Stakeholder engagement event attendance consistently surpassed targets
Industry recognition
Distributed ReStart received numerous industry accolades including:
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The Engineer Awards – Winner (Energy & Environment)
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Utility Week Awards – Finalist in three categories
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Scottish Green Energy Awards – Finalist
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IET Excellence and Innovation Award – Finalist (Power & Energy)
Email campaigns
Dashboards
Social media promotion
Project reports
“Lynton has been a pleasure to work with on the Distributed ReStart project. His innovative and creative mind has ensured the project’s identity and branding not just on the projects sub-site, but also on key deliverables, campaigns and events supporting the project objectives. Lynton’s passion for making complex information easy to digest and his drive for excellence has been amazing for this flagship, world-first engineering project. His approach to timescales, quick turnarounds and his attention to detail along with overall client relationship is outstanding. Lynton is a real asset to any company.”
Anyta Dooley
Strategy Partner – Digital Platforms & Infrastructure Technology – IT & Digital
National Grid