Our work with BUPA
Content design | Information architecture | Taxonomy | User journeys | Digital writing
Relaunch of sustainability subsite
The challenge
Bupa needed to urgently update the sustainability section of its corporate website – around 20 webpages. The update had to incorporate key messaging on sustainability initiatives for investment ratings and ESG targets, all within tight deadlines.
Our work
Our work on the project involved:
-
developing project management processes and briefing templates
-
creating the information architecture, content hierarchy, and user journey mapping
-
content design based on best-practice user research
-
digital UX and SEO optimised writing
-
producing all infographics and designing customised components
-
collaborating with Bupa’s digital teams to build the pages in Sitecore CMS
Outcome
We successfully launched the subsite on time. Our partnership approach ensured alignment with Bupa’s ways of working, using customised briefing templates and processes.
Sustainability landing page
Sustainability Mission pages
Mission 1
Mission 2
“Lynton is a first-rate Copy Writer and Digital Content Specialist. When someone describes an ‘all-rounder’ Lynton is it! You’re getting someone with the ability to operate as a Senior Creative Director at one moment and a hands-on content expert at the next. His experience and background in digital means he knows how things ‘should work’ and has a strong focus on customer centricity and usability.”
Anton Thomas
Senior Social and Digital Manager
Bupa Group